Internet Business Opportunity Lead Secrets - What They'll Never Reveal

Business opportunity lead brokers don't always let you know the whole story. They usually don't explain where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.

Regrettably, these three factors are critical to judging the quality of a business opportunity lead.

First, let's consider the way to obtain traffic.

To make this simple, let's take an illustration from the real-world: billboard promotion.

Everybody had the experience, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're an internet marketing junkie like me, the newest training audio on CD,) when suddenly a sign on the side of the road catches your eye.

Besides the exact billboard, and the advert placed on it, can you guess the single biggest factor in its overall success? That's right: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, put that same billboard advertisement on the main commuter route leading into the city and you'll generate a totally different business opportunity lead.

This is also true online. Is your business opportunity lead broker putting their advert on rural country roads (some crappy celebrity gossip site,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)

Next, let's consider the "offer."

What did the advertisement promise the business opportunity lead? What is their requirement? They responded to the advertisement for a purpose, and while your broker may be telling you that they're interested in a home business, that's not always the case.

Back when I still bought leads, I remember purchasing a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was apparent to me that none of the leads I purchased were seriously interested in setting up an internet business. In reality, they had been responding to an advertisement offering them a chance to win a free laptop or computer.

So, the offer is critical and can't be overlooked. It helps make the difference between a business opportunity lead which is enthusiastic, even excited, to talk about your opportunity versus wasted money.

And finally, knowing the number of times the business opportunity lead has (and ever will be) sold is critical.

In actual fact, your typical online business opportunity lead is not wanting to whip out their credit card and sign up for an opportunity right away. Rather, they're curious looking into carefully dipping their toe in the water and doing their due diligence.

The point is, it often takes time -- a lot of time -- for an individual to choose to sign up for a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Recently, I had someone join my team who had been on my mailing list, getting occasional emails from me, for over eight months. Thus, don't let an agent say, "This lead is yours, exclusively, for the first 30 days."

Then what? They get swamped by my competition. No thank you.

So what's the answer?

Honestly, I quit buying leads completely. After wasting literally thousands of dollars buying every type of business opportunity lead around -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, bringing in your own leads is best. You control the source of traffic, you control the offer (and thus, the lead's expectation,) and they are yours entirely to follow-up with until they're ready to join your business opportunity.

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