There is one easy negotiation skills method that can be utilized by anyone to immediately and positively influence their negotiation outcomes. This technique is to constantly (yes always) exaggerate your expectations at the negotiation table.
Henry Kissinger, the famous American Secretary of State said: Effectiveness at the conference table depends upon overstating one's demands, a well known quote referred to in both negotiation training and sales training courses. There are numerous grounds why it is vital for you to begin with high aspirations when you engage in negotiations:
1. Research has proven that high objectives will regularly outperform low aspirations. It could be said that if you want to hit the moon, you must aim for the stars. You will be astonished by the value of something so straightforward. Many of my clients are very pleased when they understand that they can realise more from their negotiations by simply requesting more!
2. Having high aspirations will permit you to 'anchor' the deal around your goals. It is far better 'anchoring' negotiations around your aspirational level rather than your absolute minimum acceptable rate. Having high aspirations convey confidence and serves to emphasize the quality of your proposals.
3. Perhaps most critically, having high goals will allow you the room to be accommodating in your negotiations. Research tells us that almost everybody equate their accomplishments at the negotiation table with their ability to get allowances from the other side. The reality is that the other side will have no incentive to be accommodating or to make allowances to you if you are not willing and able to make concessions to them.
Therefore, if you do not permit yourself some 'room to move' then you risk coming across to the other side as somebody who is uncompromising and unwilling to make allowances. Please note that I am NOT proposing that you open your negotiations with extreme and unrealistic demands. Your opening offer must show a level that is realistic and that you are able to rationalise using a good, factual argument. It can be high risk using unrealistic demands and offers as the other side may well decide not to deal with you at all.
I once worked with a large multi-national organisation who used an approach of 'the price we demand is the only price we sell at'. As they are a well recognised and old company in America, they have become known as the type of organization that has a traditional method to business and have learned to live with this approach. However, when using this approach in Poland, the company realised that they were being perceived as being inflexible by the other side because they would never budge on their prices.
In Polish business culture this method was not acceptable and they found it very difficult to finalise agreements in the Polish market place. The simple solution was for them to ask for a little more than their regular prices so that they could allow clients the opportunity to negotiate with them and to gain some concessions from them. This method proved to be very successful for them.
Of course, bear in mind that 9 out of 10 times your counterparty's first offer will be an ambitious goal, not their minimum anticipated results. This means that you should never accept any first proposal that is made - you must always negotiate!
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